WildFree Canine was opened in 2012, starting out as a volunteer based organization to support dogs and humans with different behavioural issues. As the WildFree clientele base got larger through word of mouth, dog boarding and raw dog food delivery were added to the services provided. 

Currently, WildFree Canine offers dog training services, dog boarding, raw food delivery, and has a Border Collie breeding program.

In addition to continuously learning about canine behaviour by attending clinics and researching, Jax also has a passion for holistic canine nutrition. Spending time working in a holistic pet food store, Jax learned about natural supplements, and curing and maintaining the body with holistic remedies. She is extremely passionate about canine nutrition which led WildFree to start distributing raw dog food for Dog’s Choice.